If you’re offering wholesome food, but serving drinks laden with ingredients like sugar, then the whole point of being a healthy restaurant goes to vain. These efforts will check two boxes that today’s customers primarily insist on-a healthy diet and sustainability.
Restaurants also need to ensure that each of these plant-based ingredients are organically grown and ethically sourced. It simply means incorporating more plant-based foods, at least 70%, in your diet without eliminating animal products.Ĭhefs need to get creative and more imaginative, especially in a country like the US where meat-based dishes have dominated most restaurant menus and plants and vegetables are usually served as side dishes or as small plates. Being plant-forward does not mean being vegan or vegetarian. With more and more people opting for healthy diets, restaurant menus need to be more plant-forward if they want to adapt to modern trends. Therefore, it helps that you use the freshest and healthiest ingredients in all your food, run your business ethically, support local communities, be straightforward about shortcomings and have consistent communication with your customers.
They’re going to endorse those restaurant brands that uphold their own beliefs.
In a way, a customer’s choice of a healthy restaurant is also a form of activism. In a nutshell, customers want to have as much information as possible about the food they’re eating and Nielsen’s 2017 global sustainability survey backs this claim as it found that 67% of American consumers want to know everything that goes into the food they buy. Food transparency is about being clear and honest about sourcing, ingredients, nutrition, environmental footprints, and social impacts. Taste, price, and experience, which were key factors in helping people decide on a restaurant, are now quickly being preceded by transparency. 5 Tips to Make your Restaurant a Go-to Place for Health Enthusiasts Be transparent So how can you be a part of this accelerating trend? Here are five go-to tips. There has to be a fine balance of taste, authenticity, health, and transparency. People are increasingly choosing restaurants that offer more than just good food. It takes a whole lot of research and strategy to get it right. Therefore, getting into a healthy food business involves more than just adding a few soups and salads in your restaurant menu. The brands that consumers eat and drink have to be a reflection of their personal values, which means before they buy into anything they want to be made aware of things like the origin story, sustainability endeavors, corporate ethics, etc. Consumer desires reign supreme- and the restaurant industry is changing itself to meet them. For today’s customers, especially the Millenials and Gen Z, it is a lifestyle choice and expression of their individual identity. Health-oriented food primarily includes fresh, natural, additive-free and sustainably produced food.īut it is also important to understand that healthy eating is not only about being in good physical condition.
Consulting’s 2018 food and beverage survey, 93% of consumers want to eat healthy at least some of the time, with 63% trying to eat healthy most or all of the time. Growing consciousness for health and wellness among American customers has been driving rapid changes in the food business. Bethenny Frankel quoted, "Your diet is a bank account.
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